Viknesh Kastor
Everything Starts with a Spark
Ushering in a new era for The Action Plan, from small steps to the big leap. In late 2012, at the very inception of The Action Plan, the...
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ARTICLES
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Viknesh Kastor
Jan 21, 20182 min read
Perspectives: 5 Common Branding Mistakes Small Business Owners Make
From Forwardtimesonline.com "Contrary to what most people believe, a brand is more than just a logo, a name or a tagline. It is a...
Viknesh Kastor
Jan 21, 20184 min read
Can Ignorance Kill Your Business?
Making tough decisions in the dark will absolutely drive your business off the cliff. The Crawling Dead To date, we’ve had a barrage of...
Viknesh Kastor
Jan 21, 20182 min read
Perspectives: 5 Branding Myths Debunked
From Entrepreneur.com Branding a business is not an overnight process with results to show for instantly as many would like it to be. It...
Viknesh Kastor
Jan 21, 20183 min read
Using Critical Information for Effective Branding
Measuring Branding activities allows for listening, serving and thriving in the market. The torch in the dark Let’s look at a scenario;...
Viknesh Kastor
Jan 21, 20181 min read
Perspectives: The 10 Most Successful Rebranding Campaigns Ever
From Businessinsider.com “A successful campaign requires more than a revamped logo. It demands a vision that inspires customers,...
Viknesh Kastor
Jan 21, 20183 min read
Successful Businesses Build Their Brands
Bringing absolute clarity on branding as a launch pad to effective marketing and sales activities. Let’s dive straight into the haystack...
Viknesh Kastor
Jan 21, 20181 min read
Perspectives: 7 Branding Facts Every Entrepreneur Needs to Know
From Ysfmagazine.com The article kicks off by highlighting how technology and the Social Media space has changed the game for branding...
Viknesh Kastor
Jan 21, 20183 min read
8 things you didn’t know about Branding
Who would have thunk. 8 things you didn’t know about Branding Here are eight fundamental things that you probably didn’t know about...
Viknesh Kastor
Jan 21, 20182 min read
Perspectives: Is Branding, Art, Science, or a Whole Lot of Both?
From Fastcompany.com Till today, branding is a concept that has not been caught on and exploited by most businesses to grow and expand...
Viknesh Kastor
Jan 21, 20184 min read
The Art and Science of Branding
Catchy buzzwords held accountable, while we investigate how branding is conducted well. Mind the language, literally. When we talk about...
Viknesh Kastor
Jan 21, 20181 min read
Perspectives: History of Branding
From brandingstrategyinsider.com A parallel article written by Brad VanAuken from The Blake Project, it’s definitely an interesting piece...
Viknesh Kastor
Jan 19, 20183 min read
The Rise of Branding
Business today is about the war of Ideas, not features. A Brief, Simplified History Branding has its humble beginnings with brand marks...
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